Privacy Policy
Last Updated: June 2026
1. Introduction
Adored Gifts is committed to protecting your privacy and handling your personal information fairly, transparently and securely. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, contact us or subscribe to our marketing communications.
2. Who We Are
Adored Gifts is a trading name of Express Global Products Limited. Throughout this Privacy Policy, 'we', 'us' and 'our' refer to Express Global Products Limited trading as Adored Gifts. We are the data controller responsible for your personal information for the purposes of UK data protection law.
3. Scope
This Privacy Policy applies to all visitors to www.adored-gifts.co.uk, customers, newsletter subscribers and anyone who contacts us by telephone, email, WhatsApp or through our website.
4. Information We Collect
We may collect your name, billing and delivery address, email address, telephone number, order details, personalised wording you submit, payment confirmation from our payment providers, IP address, browser information, device information, website usage information and marketing preferences.
5. Information You Provide
When you place an order you may provide names, dates, messages or other personalised content. You are responsible for ensuring the information you provide is accurate and that you have permission to provide any personal information relating to another individual.
6. Information Collected Automatically
When you browse our website we may automatically collect technical information such as your IP address, browser type, operating system, referring website, pages viewed, time spent on the site and similar analytics information. This helps us improve our website, diagnose technical issues and understand how visitors use our services.
7. How We Use Your Information
We use your information to process and fulfil orders, personalise products, communicate with you about your order, provide customer support, process refunds, prevent fraud, improve our website, comply with legal obligations and, where you have given permission, send marketing communications.
8. Lawful Bases
Under the UK GDPR we process personal information using one or more lawful bases including performance of a contract, compliance with legal obligations, our legitimate business interests and your consent where required, such as for email marketing.
9. How Long We Keep Your Information
We only keep personal information for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting and tax obligations. Order records may be retained for several years where required by law. Marketing information is retained until you unsubscribe or ask us to remove your details.
10. Sharing Your Information
We never sell your personal information. We only share your data where necessary to operate our business, fulfil your order or comply with legal obligations.
11. Service Providers
We may share relevant information with trusted third-party providers including Shopify (our ecommerce platform), payment providers, courier and delivery companies, website hosting providers, IT support providers and email marketing platforms. Each provider only receives the information required to perform its services.
12. Payment Information
We do not store or have access to your full payment card details. Payments are securely processed by our authorised payment providers using encrypted technology.
13. Delivery Partners
To deliver your order we share your name, delivery address, telephone number where required and other delivery information with our chosen courier partners. This information is used solely for delivering your order and providing delivery updates.
14. Marketing Communications
If you choose to receive marketing emails, we may send information about new products, special offers and promotions. You can unsubscribe at any time using the link included in every marketing email or by contacting us directly.
15. Cookies
Our website uses cookies and similar technologies to help the website function correctly, remember your preferences, analyse website performance and improve your shopping experience. You can manage cookie preferences through your browser settings or our cookie banner where available.
16. Analytics
We may use website analytics tools to understand how visitors use our website. These tools collect anonymous or aggregated information such as pages viewed, time spent on the website and general visitor behaviour to help us improve our services.
17. International Transfers
Some of our trusted service providers may process information outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK GDPR requirements.
18. Your Rights
Under the UK GDPR you have the right to be informed about how your personal information is used, request access to the personal information we hold about you, ask us to correct inaccurate information, request that we erase your information in certain circumstances, restrict or object to processing, request a copy of your data in a portable format where applicable, and withdraw consent where processing is based on consent.
19. Exercising Your Rights
If you wish to exercise any of your privacy rights, please contact us using the contact details at the end of this Privacy Policy. We may ask you to verify your identity before responding to your request. We aim to respond within the timescales required by UK data protection legislation.
20. Data Security
We take the security of your personal information seriously. We use secure systems, encrypted connections, restricted access controls and appropriate technical and organisational measures designed to protect your information against unauthorised access, disclosure, alteration or destruction.
21. Data Breaches
If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will investigate promptly and, where required by law, notify the Information Commissioner's Office (ICO) and affected individuals.
22. Children's Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected without appropriate consent, we will take reasonable steps to delete it.
23. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites and encourage you to read their privacy policies before providing personal information.
24. Fraud Prevention
We may use your personal information to verify orders, prevent fraud, investigate suspicious activity and protect both our customers and our business from fraudulent transactions or misuse of our services.
25. Automated Decision Making
We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.
26. Cookies and Your Choices
You can control or disable cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of our website and your shopping experience.
27. Email Marketing Preferences
If you subscribe to our marketing emails, we will only send promotional communications where permitted by law or where you have given your consent. Every marketing email contains an unsubscribe link, and you may opt out at any time.
28. Customer Accounts
If you create an account with us, you are responsible for maintaining the confidentiality of your login details. Please notify us immediately if you believe your account has been accessed without your permission.
29. Business Transfers
If our business is sold, merged or otherwise transferred, your personal information may be transferred as part of that transaction. Any new owner will continue to process your information in accordance with this Privacy Policy or provide notice of any changes.
30. Legal Requirements
We may disclose personal information where required to do so by law, regulation, court order or other legal process, or where necessary to protect our legal rights, customers or business.
31. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or the way we process personal information. The latest version will always be available on this page and will replace any previous versions.
32. Complaints
If you have concerns about how we handle your personal information, we encourage you to contact us first so we can try to resolve the matter. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO). Further information is available at www.ico.org.uk.
33. Contacting Us About Your Data
If you have any questions about this Privacy Policy or wish to exercise any of your rights under UK data protection law, please contact us using the details below. We will do our best to respond promptly and resolve any concerns.
34. Data Controller
Express Global Products Limited, trading as Adored Gifts, is the data controller responsible for the personal information collected through www.adored-gifts.co.uk.
35. Contact Details
36. Your Right to Complain
If you are not satisfied with how we have handled your personal information, you have the right to make a complaint to the Information Commissioner's Office (ICO). We would, however, appreciate the opportunity to address your concerns before you contact the ICO.
37. Policy Updates
We may amend this Privacy Policy from time to time to reflect changes in legislation, our services or our business practices. Any updates will be published on this page together with the revised 'Last Updated' date.
38. Final Statement
We are committed to protecting your privacy and processing your personal information responsibly, transparently and securely. Thank you for placing your trust in Adored Gifts.